LYRICS - Translation from French to English

LANGUAGE - Consists of everything we see within the frame i.e. cinematography, mise-en-scene and editing.
What particular medium are you looking at?
Music videos which are jazz and jazz related.
What are distinguishing features of your medium?
The most distinguishing feature of jazz music videos is that the majority of them include artist performance. Assuming that probably many music video directors draw from historical examples that might be the reason why they stick to the same convention for decades. Also the fact that jazz is the “father” of popular music means that the videos are more “traditional”. Unlike some modern examples from different music genres, jazz videos don’t really use intertextual references, such as; parody or pastiche. [Intertextuality - The way in which texts refer to other media texts that producers assume audiences will recognise.] They might use intertextuality in a sense that they refer to some old movies, soundies or musicals, however these references are not usually very direct comparing to the example from our handout, which is Madonna’s music video of the song “Die another day”. In this video we can clearly see the reference to the specific scenes from one of the Bond movies.
IDEOLOGY – It is about all the values a particular music video tries to convey through to the audience.
As jazz and jazz related music genres are usually addressed to more mature audience (24 – 40/50) , the ideology behind it would be again more traditional, maybe not as controversial as it would be in for example indie rock music videos which are clearly addressed to a younger audience (16 – 24)
What values are explicit?
Most of today’s jazz and jazz related music videos doesn’t show any explicit values, their content is again more traditional than in rock/pop mainstream music videos. They are not as much ‘showy’ as the mainstream videos: there is no sexually explicit or ant-establishment imagery like there often is in hip-hop or rock music videos. Those traditional values (love, friendship, family, slow-paced way of life, happiness) are shown in a rather implicit way.
INSTITUTION – Institution is very important, when it comes to the process of shooting. It can influence the ideology behind the music video.
The institutions behind any music video will be the record labels, as they are responsible for selling the music of particular artists.
AUDIENCE – The people who consume a particular product in this case – jazz music videos.
Who is it for?
Jazz and jazz related music is usually aimed at an audience with already established musical taste, university graduates from higher economical model (A B C)
REPRESANTATION – It is about what a particular music video represents
Which individuals/groups/issues appear in it?
People who appear in jazz music videos are young adults and adults ( 18 – 35) If they are any issue represented they concern traditional values – love ( eg. Koop – Come to me), friendship etc.
How are they portrayed?
Buzz me baby - Louis Jordan
Buzz Me (1945) reached the panoram jukeboxes a year after it had been seen on the big screen as part of a two-reel film. The number starts on a high note from Jordan's trumpet player, then the band is going full out jump-jazz blues:
"When I saw you this morning, baby, why did you walk away/ When I saw you this morning baby, tell me why did you walk away/ Can't believe that you don't want me/ I thought our love was here to stay."The scene cuts away to a gal lounging on a wonderfully odd sofa, hovering over a phone as Louis sings on, "Buzz me buzz me buzz me baby, I'll be waitin' for your call/ Buzz me buzz me buzz me baby, I'll be waitin' for your call/ If you forgot the number, come on over you won't have to call at all."
This was a #1 hit on the R&B charts, staying on top for nine weeks, and was a crossover hit on the national chart at #9. Louis had a large number of R&B hits and several were crossovers, for which reason he gained the title "the Jukebox King," which led him naturally enough into soundies.
Panoram visual jukebox was a devise that played one-song films called "promotional clips". It became extremely popular within the United States during the 1940’s. These clips were short films of musical selections, usually just a band on a movie-set bandstand, made for playing. Thousands of "soundies" were made, mostly of jazz musicians, but also of torch singers, comedians, and dancers. Before the soundie, even dramatic movies typically had a musical interval, but the soundie put the music in the forefront; virtually all known jazz performers appeared in soundie shorts ( e.g. Duke Ellington, Count Basie, Cab Calloway). The Panoram jukeboxes with eight three-minute soundies were popular in taverns and night spots, but the fad faded during World War II.
Musical films were another important precursor to music video, and several well-known music videos have imitated the style of classic Hollywood musicals from the 1930s to the 1950s. One of the best-known examples is Madonna's 1985 video for "Material Girl" (directed by Mary Lambert) which was closely modelled on Jack Cole's staging of "Diamonds Are A Girl's Best Friend" from the film Gentlemen Prefer Blondes. Several of Michael Jackson's videos show the unmistakable influence of the dance sequences in classic Hollywood musicals, including the landmark "Thriller" and the Martin Scorsese-directed "Bad" which was influenced by the stylised dance "fights" in the film version of West Side Story.
Marylin Monroe - "Diamonds Are Girl's Best Friend"
So far mentioned examples were just precursors of modern music video. It is considered that the first actual music video is Queen’s “Bohemian Rhapsody”. When in 1975, Queen was unable to appear on Top of the Pops as they were on tour. They worked over two days and spent the considerable sum at that time of £4,000 on recording their latest single, Bohemian Rhapsody, on the relatively new medium of video tape.
In the next posts I'll put some examples of modern jazz music video. Many of them actually draw ideas from their historical precursors (musicals, music shorties, panoram jukeboxe films). In “Buzz me Baby” we can see how the main singer performs with his band. In Norah Jones’ “Sunrise”, she is accompanied by her musicians and her back-up voice girl. This way of presenting a song is clearly a convention within jazz music videos.